Google Caffeine New Algorithm – The Two Phases Of Ranking
The Google algorithm changes are going on as we speak. So being informed is mandatory right now. The Google new architecture called Google Caffeine started in 2009, completed, and got public on 8 June 2010. Did you noticed that some ranking have disappeared or diminished since June 2010? Then keep reading.
At the beginning was chaos! Then we got our beloved Microsoft, Internet, Yahoo, and Google. So people had some sense of stability and well being! Not for long time…
The first effort to create ranking rules were the LINKS, just LINKS inbound, outbound… if you had a lot of them from authority sites, your rank catapulted to the top.
The second step was CONTENT, did you remember “CONTENT is the KING”. Actually this was a step in the right direction but didn’t completely eliminate the garbage and spam on the Net.
So, we are now on the last effort toward fairness, quality, and speed. The Google decided that both Content and Links are still good to have but they added in Caffeine architecture the third element: ACTIVITY.
What ACTIVITY means for us? Activity is referring at human Activities:
- Comments
- Frequent updates
- RSS subscriptions
- Organic traffic
- Social media…. and more
I have no doubt in my mind that among other reasons, Google is fighting now against automation with “robots”, software which will add gazillion backlinks at your site, submit other gazillion to ezine. And, YES, Google is sophisticated enough to find out when somebody uses a robot – tool.
Also the Caffeine was designed to return results faster and to keep up with rapidly updated information from services like Facebook and Twitter.
Google wants to see if you are an ethical human creature, working hard… but if you generate 1000 backlinks per day, you are somehow a human spammer… and I agree with Google.
They also change the order of importance, which now is:
- Activity
- Content
- Links
It is amazing. We already know that the links are not the most important now, but the big surprise is to replace “the Content is the king” with Activities and slide Content on second position.
Note: the general wisdom is that you have to have all 3 of them but with emphasis on that order.
This is a simplistic way to look at algorithm parameters for determining the ranking of your pages. In reality there are over 200 different indicators. But those 3 are the most important and the entire list of parameters is a deep secret not for you and me, it is mainly for spammers and, as always on business, it is for competitors as well.
What is the big plus of Caffeine? Simple – with Content and Links we can produce temporary ranking but with Activity we can stay ranked. I think this is a huge advantage for us.
Now the second advantage is coming from understanding how Google determines, measures the “Activities”.
They are using their own free tools and other free tools as well:
- FeedBurner a RSS aggregator which help on measuring human activity, show how many subscribers you got
- Alexa even it is not 100% accurate, is still measuring pretty well human activity
- Google Tool Bar because by default submits all your “usage stats” back to Google
- Chrome browser
So all of those tools are at your disposal to use it, this really means that you can measure your own activity and employed the right technique to have the right activity which counts for Google algorithm.
If you want to read more look at:
Google Confirms Algorithm Change
New SEO practice for Google Caffeine
Important note: have the content generated by readers and users, not by an automated process with robots.
I sincerely think that Caffeine new architecture will contribute to improve the quality of web posts. And “the two faces of ranking” are: create traffic for ranking, and maintain the ranking. There is no value on creating some traffic to produce good ranking, if we are not able to maintain the ranking. Activities will maintain our ranking.
To your success
|
Internet Marketer, Web 3.0 enthusiast, DP writer, Affiliate Marketer, Mobile Marketer, honest JV partner: Michaela's Blog *** Mobile Profit Blog *** |
Thank you Michey for this update! My goodness this will make a real difference won’t it? Have to wonder…I read somewhere that there is a plan for Google to try to create a Facebook like community of their own. Putting activity into the algorithm certainly makes some sense if that is their plan.
Not sure I’m ready to switch to Chrome…I do love my Firefox browser.
Twitter: cernescu
said:
Bev you don’t need to completely switch to Chrome, but you need to download the Chrome, and from time to time use it, but the majority worked on Firefox.
By the way in Google tool bar settings, it is a place under “Improve Firefox”, which said “Send usage statistics to Google”, please verify if that one is marked. It is coming marked as default but many people un-marked as they don’t know yet about Google Caffeine, and the importance of that features… I didn’t know as well until I did my research about Google June 2010 changes.
Regards
Michey
[...] the original post: Two Phases Of Ranking Google CaffeineSquidoo Event Log | Squidoo … [...]
Good work here, Michey. And good on Google Caffeine.
Twitter: cernescu
said:
The work with robots is out of hand, so I really think that this is a good step in the right direction for fairness.
Regards
Twitter: moonvine
said:
Michey, sounds like updating is more important than ever before — and activity on our blogs and lenses, right? So for lenses, it’s even more important to add polls and discussions???
Twitter: cernescu
said:
Yes, for lenses is important to continue update them, comment, respond to comment, and use dynamically allocated modules.
For posts in Blogs: RSS is huge, comments of value and response to comments, Facebook, Buzz, Tweet and so on.
I am in the process of experimenting new avenues, and all will be written in my challenge.
Regards
"Two Phases Of Ranking Google Caffeine Squidoo Event Log | Squidoo Event Log" – http://bit.ly/cBbfej (via @cernescu )
We’ve been talking about how the search engines are becoming more and more sophisticated and this is a great example of Google moving to the next level. This is what is great about SEO… it is constantly changing and makes our job (Internet marketers more challenging). We are quickly adjusting our campaigns to incorporate the new algorithm. Nice post Michey!
Twitter: cernescu
said:
Yes, You are right, but sometime the changes occur too quickly and take us by surprise… but, yes, it is fun and keep us busy… for eure
Regards
Michey
[...] Your Words Carefully | Squidoo Lens ReviewsTwo Phases Of Ranking Google CaffeineSquidoo Event Log | Squidoo …Can Squidoo Make you $500 in one day? Yep. – Captain [...]
Twitter: cernescu
said:
For me Squidoo never made so much, but I still love Squidoo, still learn , and I have a small royalty as well.
I expect Google Caffeine to change some dynamics of ranking for the better…
Thanks Captain
Regards
Michey
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Twitter: cernescu
said:
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To your success
Michey
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This is really a clear explanation. Now I have to focus on activity rather than links.
Twitter: cernescu
said:
Yap! Activity is the next big waive for SEO, as Mobil Marketing is for Internet Marketing. I suggest you to take a sneak pick on this:
http://mobil-profit.com
Let me know what you think about the new waive on Internet Marketing.
Regards
Michey