The first temptation is to do both but is it possible? I am asking because the methods are so different. What makes sense? To concentrate first on monetizing (making profits) of just produce ton of traffic?
This is a very interesting debate, the conclusion may surprise you . I just read an Daniel Scocco’s article and I am 100% agree with him. As I have the reputation of being opinionated, this rarely happen, so I decide to give you his URL:
and also explain my point of view.
Did you hear about companies which build a website, work to produce a huge amount of traffic, then figure out how to monetize the website and finally nothing positively come along and the company gets bankrupt, and the entire story is not successful, it is actually a disaster. How this happen and why?
Daniel’s point of view is that you must concentrate first on producing profits, and second on traffic. This is a very interesting debate. The vice versa process can work as well, but statistically he is right!
Those are a couple of reasons why:
- The traffic is vital on Internet marketing, but the “good” traffic is expensive, so without having resources you can get bankrupt easily
- The traffic shouldn’t be the destination of your activity, it is not the end, it is just one more tool in your hands
- Second “content is the king”, concentrating on traffic you will end up breaking the fluidity, neglect quality, and consistency of your dialog with your readers
- So you need to find and follow a business model in which your first goal is to monetize your website
- After having enough money, and prove to the world that you business is prosperous, then you can spend a part of your wealth to produce more traffic, which will increase your wealth
- If your business is not branded well enough, you don’t create the necessary trust, the conversion of visitors to become buyers is not going to happen
As controversial as may sound, you first goal must be to monetize your website and distance yourself to the crowd with serious branding using all the tools:
- Create quality content
- Build the trust on you
- Brand yourself and your business
- Maintain a good dialog with your list through quality content
I’ll give you the classical example which happens to me on Affiliate marketing.
Prior starting to write my own products I have done affiliate marketing choosing products from Clickbank. I had here and there sales, but not frequently enough to be a substantial earning solution. As soon as:
- I bought a domain for each affiliate product I promote and I redirect the visitor first to my squeeze page and then to the author sale page
- I created a specific blog for my affiliate marketing adventure
- I was able to write a description as a user of the product, not as a beginner copying and pasting from sale page. With other words I bought the product first and then my product description contained convincing info as a user of the product
- Then I started to make sales which were significant
In a nut shell, only after I brand myself as a serious affiliate marketer, the success surface.
So I recommend to read Daniel’s post because I think he is right. He also has a FREE report.
Success is not an accident


























