on December 1st, 2009 by Michaela
Starting 1st December the FTC new rules go into effect.
FTC – Federal Trade Commission creates new Guidelines about endorsements, testimonials, transparency and more, which will impact Internet Marketing.
The new rules will directly affect:
- Bloggers like you and me
- Affiliates… there are millions of us
- Any kind of On-line advertisers
- Internet Merchants
To find and read more details I created a Squidoo lens about FTC:
http://www.squidoo.com/FTC-new-rules
I think the best we can do at this point it is to:
- Learn the new rules
- Keep us informed, as I am sure it is a work in progress which still have gray spots, need clarifications, and more work will be done in near future
- Comply as much as we can, be honest, be transparent
After you read the lens, if you think that you have more info then me, it is OK to contribute, and share. I think we are together in this.
Until next time
All the best
Michaela
Tags:
advertizers,
affiliates,
blogging,
comply,
FTC,
merchants,
transparancy | Posted in
Web 2.0 General
4 Comments
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right. you may never record anyone without their consent. there is a website http://www.ftc.gov. if you logged time, dates, and incidents you have every right to report your complaint to them. this is what I did. unfortanetely I haven’t had any feedback though and I can not honestly tell you what will happen. I’m just hoping that the person that was harassing me will get fired so that he will not bother anyone else. good luck
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Thank you very much for this information. I am always interested in what the Federal Trade Commission is doing.
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