Starting 1st December the FTC new rules go into effect.
FTC – Federal Trade Commission creates new Guidelines about endorsements, testimonials, transparency and more, which will impact Internet Marketing.
The new rules will directly affect:
- Bloggers like you and me
- Affiliates… there are millions of us
- Any kind of On-line advertisers
- Internet Merchants
To find and read more details I created a Squidoo lens about FTC:
http://www.squidoo.com/FTC-new-rules
I think the best we can do at this point it is to:
- Learn the new rules
- Keep us informed, as I am sure it is a work in progress which still have gray spots, need clarifications, and more work will be done in near future
- Comply as much as we can, be honest, be transparent
After you read the lens, if you think that you have more info then me, it is OK to contribute, and share. I think we are together in this.
Until next time
All the best
Michaela
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Internet Marketer, Web 3.0 enthusiast, DP writer, Affiliate Marketer, Mobile Marketer, honest JV partner: Michaela's Blog *** Mobile Profit Blog *** |
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Thank you very much for this information. I am always interested in what the Federal Trade Commission is doing.
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