Building A List Part 3

Week 6: Module 1: Capture the leads – continue.

Using 3 posts talking about capture market’s prospects, is my way to show you the importance of having a mailing list. Prospects are potential customers for us and in order to capture a prospect, we need to have the minimum information as first name and e-mail, to be able to communicate with them in the future.

You already have an example  of an opt-in form in this Blog on top right, and in this post you can see the second opt-in form I have created for a different test site:
http://michaelacernescu.com

Please notice the same technique: I offer again two free e-books, the first one is different, the second is the same, and after fill in the form the prospect receives an email to confirm his email. Only after confirmation the prospect is added to my list and he will receive a thank you page with the links to download the freebies.

In my two sites I offer e-books, but you can offer any other Digital Product: Videos, Audios, Webinars, Interviews, Reports, e-Courses, Free access at a membership site for the first level and so on. You can also offer 1$ trail to membership, personally I don’t like this as I consider a little too intrusive, for 1$ you have to take payment information which will make a lot of people uncomfortable.

Details about how you create the opt-in form you can find in 2 of my old posts:

http://monetize-blog.crabbysbeach.com/blogs/monetize-blog/list-building-on-blog-part1/

http://monetize-blog.crabbysbeach.com/blogs/monetize-blog/list-building-on-blog-part2/

Having a confirmed e-mail list this means that you actually have a targeted list, confirming the people show that they want to be on your list, they are interested in your topic. This is also aweber technique to keep us out of trouble with spamming.

It is easier to transform prospects  in customers and having them on the list, in time they will become repeat customers and that is our ultimate goal. It is a mistake to look for a sale here and there, we must look for life time recurring profit.

My two opt-in forms are for a monthly newsletter, this is an effort to build a relationship with the people from my list, other freebies will come down the road, and I strive to build trust and respect for the quality of the services I provide.

I know that some people are afraid to make a commitment promising recurring information, but it is not that complicated as you think.

So, what I am doing now?  I created a new folder Ideas-newsletter in which I collect links and/or chunks of info from:

• Tweets I am reading daily
• Google alerts (I created 2 alerts for 2 different keywords I am interested in)
• Advertising in Facebook I am reading daily (sure I am not going to collect Farmville, but I’ll collect webinars, digital products, stand alone ideas…)
• There are daily bases launches of Digital Products, some are junk, some are mediocre, some are brilliant ideas. In a month there are 3-4 excellent products, I collect info about them, in majority of cases I buy and use them to be able to create a review as an expert not as a person who just read the sale page of the author. I become an affiliate for those products
• I collect new trends usually searching Google, or discover them in Google alerts
• Browsing twice per week  some authority websites I am found of: mashable.com, problogger.net, copyblogger.com, Johnchow.com, Ericstips.com and many more
  

Following this pattern, you will be amuse how much value info you will collect in a month. What is left is to isolate yourself from the outside world interruptions, and write with your own words about the info you consider important in that month.
Bum! You have a newsletter.  You must know some info about how you handle newsletter and how you transmit them to your list. It is not a topic for this Module but you will have enough info in Module 2.

Newsletters are just one idea about creating a relationship with your list but there are more ideas as well:

• Relationship- building content is awesome if you use your own blogs, make them as conversational as you can, entice curiosity, be funny, human, knowledgeably, respond to the comments of your readers
• The relationship with your list will help you to pre-sell your own products
• Learn to make an irresistible offer
• Recommend products which solve problems

Both creating a list and creating a positive relationship with your list are not over night processes, you need some time but it make a lot of sense to do it for a lasting productive business.

You will notice that some topics are so well related with others, or depends so much of others that it is hard to separate them, and treat them as stand alone subjects.

Let’s say you have a great product, a decent list, what is left. 80% of the people will respond traffic. It is correct you need traffic but you also need:

• to monitor your traffic and the progress you make
• take actions to improve your traffic and your marketing techniques

To do this 80% of the people will go after sophisticate software some free some paid and neglect what they already have in terms of statistical gathering info.
Tomorrow I want to give you an example.

By the way of traffic, I sign on my test site to  Attracta on my cPanel:I was accepted and in 3 days my traffic start to improve, I hope it will continue on this path.

My host is HostGator and I like them as:

• they have a lot of tools which are great
  
• a newsletter full of valuable info
• super support team which in 3 years never let me down

Coming back to our topic, Module 1 is done, next week we will start with Module 2 – Extend Back-ends.

Until next time be informed

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