Week 5, Module 1: Capture The Leads Implementation
Last week I start implementing the capture the leads procedure.
If you look on this blog at top right sidebar you see a form with only First name and e-mail. It is an entire controversy about how long and “complete” must be the form. The general wisdom is less info is better, if you request: address, phone you start to discourage people to opt in.
I used aweber as autoresponder. I use the javascript HTML for the form, which means that any change on the form at the aweber level will be automatically propagated on the Blog form, no need to do changes on the Blog.
This is the pattern:
- you fill in name and e-mail and press the button
- a screen will pop up telling you that you have to confirm the subscription, this mean that I created the form with opt-in confirmation ON, which will avoid spam
- an e-mail is send to you and you must confirm clicking on a link from e-mail
- After confirmation you get a “Thank you” screen with the 2 links for downloaded the 2 ebooks
At this point you are on my list I created for this specific blog and when I’ll send the newsletter you will get it in e-mail. To look professional the email will contain the link to the real newsletter which will be part of the blog. If you are not subscribing to this specific form you will not get the monthly newsletter.
I also Sign up for RSS Readers. I have to do other implementations as well, but I stop here and I’ll take one more week for “capture the leads”. Two weeks for Module 1 was too short, I’ll take an extra week from module 2.
Creating any avenues possible to create a list is so important that adding one more week make a lot of sense.
Equally important is to create a good relationship with the list. I just did this from the start offering a very generous two ebook as freebies. If you will subscribe to the list you will get a lot of other freebies very soon.
If you want to learn about creating a list you will get a lot of sources, personally I recommend to read Tellman Knutson story:
http://www.listbuildingblog.com/ or
http://www.listbuilding.com/thanks/
See you next week!
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Internet Marketer, Web 3.0 enthusiast, DP writer, Affiliate Marketer, Mobile Marketer, honest JV partner: Michaela's Blog *** Mobile Profit Blog *** |
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Great information, Michey. I agree with the keeping the information request short and simple. Many people who are a little new to the internet feel very uncomfortable giving out more than an e-mail address and name.
Twitter: cernescu
said:
Yes, the pattern of the last 2 years is in favor of simple opt-in forms.
And my personal filing when I fill in for a subscription is the same, I don’t see a need of full address, phone and so on just to get a newsletter and/or a report.
Building A List Part 2 | Squidoo Event Log http://bit.ly/bzEw0p
No you shouldn’t have to give your full address and phone # just to get a newsletter or report. Maybe most of the information is being collected so that it can be sold to third parties.
Twitter: cernescu
said:
You are right, what they really need is a name and an email, everything else can be interpreted intrusive and people are more sensitive now about losing their privacy than they was 5 years ago… as the number of spammers is higher now.
Thanks for stopping by
squidoo lens are great for setting up your article on the internet, i use squidoo and also hubpages `