Building A List Part 1

Week 4, Module 1: Capture the leads with an opt-in form on your Blog and maximize the process.

One of ideas which is repeating on all blogging techniques is the mantra, the money is on the list! So we not only need to capture leads but we have to stretch the e-mail techniques to the maximum, and we gave to employ all the avenues to do so.

It is funny that in the last post I was talking about the importance of having an Aha! moment in our learning curve to convince us which method/technique/experience has a real value on it. Yesterday I was scheduled to listen 2 webinars, not the right time as I have been so busy now, but I started anyway, as I like to keep up-to-date with the trends of my niche.

One webinar was a waist of time, and I gave up in the middle, the second one was fabulous… and really produce a new Aha! for me… which I cannot wait to experiment…  I like doing “experiments”. I think it is a great way to grow as a person and to learn more about yourself, and this can help our personal and/or business life.
So I spend some precious time going over the detailed plan to insert that test as well… it is related only with some enhancement to a method I use, so it will be transparent for you.

As you can see up till now, I don’t follow the common pattern: find a great niche and the right keyword list for it. There are volumes written to teach you how to do it, and I presume that if you are interested in monetizing Blogs you already are within a good niche and you have the best keywords for it.

Just in case you still need it, I’ll just point out the hot buttons of this research about  a great market:

• Find a market in which people love to spend money. Hm! Where to look over:
  • Hobbies or Passion Market, look at:
    • Sports: soccer, tennis, or travel, or any other hobby
    • Children – anything related with them: schools, toys, clothes
    • Luxury items: air plains, traveling in exotic places, expensive everything: cars, houses and so on
  • The solution Market – people cure problems
• Do research to find out where the money are. Don’t be afraid of competition, at this point on Internet marketing evolution, I wouldn’t trust any market in which competition doesn’t exist. So you better spend time:
  • Studying the competition
  • Find your unique proposition, and
    
  • See what you can do to be better then your competition

Coming back to building a list:

• Capture the Leads in your blog, but use multiple ways to do it:
  • Use standard Newsletter Sign-up box
  • Aweber Light Box Hover
  • Use a script for footer add
  • Use a plug-in to engage people who make comments on your blog
  • Use your Blog RSS as a source of making readers to subscribe  (use a Feed Footer plug-in, maximizing his functionality)
  • Use subscriptions from FaceBook
• Build a relation with your leads: freebies, e-courses, and more
• More money are coming on back-end vs. front-end, so put your leads to the test through a sale funnel. For this point we will work in a different module but we can start thinking and maybe implementing some in Module 1 as well

By the way,  you have had more info in 2 posts I created on crabby’s beach about the list:

• list-building-on-blog-part2/
• list-building-on-blog-part1/

So, the next week on the same subject I’ll dedicate my work to implementation of this snippet of my detailed plan, I’ll comment the implementation and you will follow the progress in 3 of the test sites. The idea of using many ways to capture the leads in Blogs, not just standard Newsletter Sign-up box, is coming from John Chow and he is very successful on using almost all methods I mention.

Until next week be well.